Organiser voice AI & Innovation Stage Keynote Presentation
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In the fast-paced world of business events, data is one of the most powerful tools to help organisers predict trends, personalise experiences, measure success and plan smarter events more effectively than ever before. But raw data alone isn’t enough. It’s how we use it that counts. For event planners and marketing leads, unlocking the full potential of this data is becoming a critical advantage.
In this session, David Watt, CEO of CI Group, will dive into how AI can help transform data into smarter, more strategic actionable insights. From understanding attendee behaviour to optimising budgets and maximising ROI, he’ll explore how AI-driven analysis can take the guesswork out of event planning. Expect practical examples, honest discussions about AI’s strengths and limits, safe and responsible usage, and a fresh perspective on how you can use it to make your event data work harder.
Key Takeaways for attendees:
Turning data into decisions: How AI can help you interpret complex data and make smarter, faster event planning choices.
Personalisation at scale: Using AI to create more engaging, relevant experiences for attendees without adding to your workload.
Proving ROI with confidence: How AI-driven analytics can help you measure success, optimise budgets, and justify event spend.
Getting started responsibly: Practical first steps for adopting AI in your event strategy, with a focus on ethical use, data privacy and long-term value.
Speaker
David Watt is the CEO of CI Group, a network of award-winning integrated marketing and events agencies, including the newly launched AI strategy agency sami. David has over 25 years of experience in delivering live events, brand experiences and marketing communications for global brands including HP, Suntory, Adobe and Microsoft.
David's expertise sits at the intersection of events, marketing, data and technology, and through his artificial intelligence strategy and consultancy services, he helps organisations strategically adopt AI in ways that support growth, improve efficiency, and deliver lasting value for both audiences and stakeholders.
A trusted keynote speaker and thought leader, David is passionate about translating complex ideas into clear guidance, and making AI adoption digestible and accessible to help audiences get the best from it. He delivers practical workshops and masterclasses that equip marketing teams with the tools and frameworks to build real AI capability.