Event Tech Live

After the Applause: How to Monetise Your Content and Prove ROI on Your Speakers

Event Tech Live London 2026 · Wednesday, 11 November 2026 · 14:25 – 14:55 · AI & Innovation Stage

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Ben Mullins Speaker
Head of Event Content Commercialisation · Informa

Ben is currently Head of Event Content Commercialization at Informa Connect. He has been working at Informa for the past 7 years, working across editorial content, marketing and now commercialisation.

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Johan Wadenholt Vrethem Speaker
CEO & Co-founder · Voxo

Johan is CEO and co-founder of Voxo, an AI-powered event content platform that turns live sessions into branded summaries, reports, podcasts and searchable chatbots in real time. Voxo works with Informa, GitHub, ServiceNow, HPE, Intuit and Workday on events ranging from 100 to 1,000+ sessions, and was Event Tech Live's official AI partner in 2024. He focuses on helping organisers extend the life — and revenue — of their content well beyond the live moment.

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Maximizing value for sponsors and creating new revenue models through AI agents Wednesday, 11 November 2026 · 11:55 – 12:25 · Main Stage Max Gabriel, Narisa Wild Beyond the Heatmap: Using Photo Mapping to Prove Hard Pipeline Thursday, 12 November 2026 · 11:55 – 12:25 · Main Stage Adam EL-Bir, Mark Hutchinson Tech Demos 2026 - Quickfire learning session for next generation event tech Wednesday, 11 November 2026 · 09:45 – 10:30 · Experiential & Engagement Stage AJ Rajeswaran, Gil Gonzalez +1