Organiser voice Main Stage Keynote Presentation Duo / Fireside Chat
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Most event organizers are still experimenting with AI. Clarion Events is using AI agents to rethink how sponsor value is created, delivered, and monetized.
In this fireside conversation, Narisa Wild, Chief Digital Officer at Clarion Events North America, joins Max Gabriel to share how Clarion has moved beyond isolated AI pilots into a broader commercial strategy powered by AI agents.
This session explores how AI agents are helping organizers create valuable sponsor experiences, deliver relevant audience engagement, and unlock new revenue opportunities across the event lifecycle.
The discussion will explore how AI agents are helping organizers understand audience interests, improve personalization, and create meaningful sponsor engagement. By building targeted and intelligent engagement into sponsorship packages, organizers can move beyond simply selling access and instead deliver clearer, measurable value.
Attendees will also hear how AI agents are helping reduce manual work behind the scenes by automating time-consuming processes, speeding up reporting and insights, and helping teams deliver better experiences for both attendees and sponsors. The session will address what worked, what did not, and the integration and adoption challenges encountered along the way.
This is not a future-looking AI theory session. It is a world organizer story about how AI agents are helping transform sponsor value into a scalable growth engine for modern events.
Speakers
Max Gabriel is CEO and Co-Founder of Markus AI, an AI platform helping event organizers deliver more intelligent, personalized, and measurable event experiences. Prior to Markus AI, Max was Chief Transformation Officer and President at Informa, leading large-scale digital transformation initiatives across global event portfolios. He regularly speaks on AI adoption in the events industry and the role of AI agents in shaping the future of live events.
Narisa Wild leads digital transformation and audience strategy across Clarion Events North America’s portfolio of B2B events. She focuses on using AI, personalization, and event technology to create more connected and commercially valuable event experiences for attendees, sponsors, and organizers. Narisa is a recognized industry voice on audience intelligence and event ecosystems.