Organiser voice AI & Innovation Stage Keynote Presentation
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Over the past year, AI has transformed how events are conceived, marketed and delivered - becoming a core driver across trade shows, conferences and live experiences. From programme design and content creation to logistics, networking and measurement, AI is now embedded across the event lifecycle, reshaping how value is created for attendees and stakeholders while enabling more data-driven, agile and responsive event strategies.
In this keynote, David Watt, CEO of CI Group, explores how AI has evolved into a lasting strategic capability. Using real-world examples, he will show how organisers are using AI to optimise budgets, plan with confidence, and free up time for higher-value creativity, while also enhancing audience engagement and improving the overall event experience.
A practical, forward-looking session designed to leave attendees informed with actionable insights they can put into practice straight away.
Key takeaways for attendees:
• Practical ways to use AI to drive value: from programme design and personalised journeys to smarter networking and insight-led decisions
• The most effective AI tools for organisers: Including data analysis, content creation and real-time audience insight
• How to use AI responsibly: Ensuring transparency, trust and creativity remain central
• What’s next: how AI will continue to transform events, how to stay ahead, and how to use it without losing the human touch that makes them resonate.
Speaker
David Watt is the CEO of CI Group, a network of award-winning integrated marketing and events agencies, including the newly launched AI strategy agency sami. David has over 25 years of experience in delivering live events, brand experiences and marketing communications for global brands including HP, Suntory, Adobe and Microsoft.
David's expertise sits at the intersection of events, marketing, data and technology, and through his artificial intelligence strategy and consultancy services, he helps organisations strategically adopt AI in ways that support growth, improve efficiency, and deliver lasting value for both audiences and stakeholders.
A trusted keynote speaker and thought leader, David is passionate about translating complex ideas into clear guidance, and making AI adoption digestible and accessible to help audiences get the best from it. He delivers practical workshops and masterclasses that equip marketing teams with the tools and frameworks to build real AI capability.