MarTech & Growth Stage Duo / Fireside Chat
MarTech & Growth Stage sponsored by
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Event marketing is usually judged on registrations, but the value shows up on the floor. Chloe Monina, Marketing Director at Professional Beauty Group, and Maanas Mediratta, CEO of Bridged, talk through where audiences leak between the first click and the show: site visits that never convert, sign-ups that never turn up, and attendees who never open the app. A candid fireside chat on what to measure, what to stop doing, and where AI is genuinely useful.
Speakers
12+ years leading marketing for a portfolio of B2B exhibitions, conferences and awards, managing multi-channel campaigns and pipelines from registration through to attendance, with a focus on data acquisition and CRM strategy.
Maanas Mediratta is CEO and Co-Founder of Bridged, the AI-native growth platform for B2B event teams. He built Bridged's framework working with 100+ publishers and media businesses, then reimagined it for conferences, trade shows and exhibitions, helping organisers capture and act on audience signals to drive acquisition, sponsor ROI and personalised experiences at scale.