Event Tech Live

From Fire Drills to One Conversation: Using AI and MCP to Run Events Smarter

Event Tech Live London 2026 · Thursday, 12 November 2026 · 11:20 – 11:50 · MarTech & Growth Stage

Agenda sponsored by

MarTech & Growth Stage Duo / Fireside Chat

MarTech & Growth Stage sponsored by RainFocus Register to attend Open in live agenda View full agenda
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Mark Williams Speaker
Vice President, Strategic Programs and Experiences · RainFocus

Mark Williams is Vice President of Strategic Programs and Experiences at RainFocus, with a career spanning on-site delivery, implementation, and sales engineering. Now focused on strategic events, he has hosted RainFocus INSIGHT, the company's flagship industry conference, since its inception six years ago and leads the company's global experience strategy and partner activations.

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Rodney Hart Panel Member
Vice President of Events · RainFocus

Rodney Hart is Vice President of Events at RainFocus, where he leads the company's global event strategy and helps organizations leverage event technology to create measurable business impact. With more than 15 years of experience in enterprise events and marketing technology, he is passionate about connecting event strategy with marketing, sales, and customer success.

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Tech Demos 2026 - Quickfire learning session for next generation event tech Wednesday, 11 November 2026 · 09:45 – 10:30 · Experiential & Engagement Stage Humanising Event Marketing: A Conversation on Video and Trust Wednesday, 11 November 2026 · 10:40 – 11:10 · MarTech & Growth Stage Chris Wickson, Samuel O'Connell Global Scale, Local Impact: Creating Consistent Event Experiences Worldwide Wednesday, 11 November 2026 · 15:20 – 16:05 · Main Stage Alex Collins, Alexander Magowan +1