MarTech & Growth Stage Duo / Fireside Chat
MarTech & Growth Stage sponsored by
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Every event team knows the fire drill. A keynote moves, two key customers can't attend the same dinner, and someone needs last quarter's ROI numbers by Monday. Too often, each one means another data export, another spreadsheet, and another late night. As AI tools become part of everyday workflows, the opportunity is to connect them directly to the event data teams already have.
Join RainFocus for a practical look at how Model Context Protocol (MCP) connects AI assistants to live event data through a secure, authenticated channel. Rather than a feature tour, we'll walk through a real scenario: a content manager with hundreds of sessions, a limited set of rooms, and a list of speaker requirements that live nowhere but an inbox. We'll show how an AI assistant can pull live session data, recommend a schedule, adjust it as requirements change, and take action in the platform. Then we'll share additional use cases that go well beyond scheduling, and we'll invite the audience to weigh in on which fire drills they would hand to AI first.
Whether you're just starting to explore AI or already building your own skills on top of your data, you'll leave with practical ideas for putting AI to work on the manual, last-minute tasks that slow your team down, and a clearer view of what is possible today.
Speakers
Mark Williams is Vice President of Strategic Programs and Experiences at RainFocus, with a career spanning on-site delivery, implementation, and sales engineering. Now focused on strategic events, he has hosted RainFocus INSIGHT, the company's flagship industry conference, since its inception six years ago and leads the company's global experience strategy and partner activations.
Rodney Hart is Vice President of Events at RainFocus, where he leads the company's global event strategy and helps organizations leverage event technology to create measurable business impact. With more than 15 years of experience in enterprise events and marketing technology, he is passionate about connecting event strategy with marketing, sales, and customer success.