Workshop Workshop
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A practical guide to using HubSpot to drive event sales, enhance attendee experiences, simplify post-event workflows for organizers, and unlock new opportunities for monetization, pipeline development, and lead nurturing.
Drawing from hands-on experience, this session explores how event professionals can structure pipelines, manage inbound and outbound leads, automate follow-ups, track multi-stakeholder opportunities, and turn event engagement into measurable revenue. Attendees will leave with practical workflows they can apply immediately—without overcomplicating their CRM.
Speaker
Ananth Mullapudi is a SaaS, event technology, and AI practitioner with over 13 years of experience building revenue strategies, managing complex sales processes, and helping organizations use technology to deliver better event experiences.
As Head of Sales at Snapsight, Ananth works closely with event organizers, associations, agencies, and technology partners worldwide. His expertise spans CRM strategy, go-to-market execution, pipeline development, sales automation, attendee engagement, event content intelligence, and post-event monetization.
Ananth has delivered sessions and shared his expertise with audiences across Taiwan, Singapore, London, Germany. Working at the intersection of events, technology, sales, and AI, he brings a practical, hands-on perspective grounded in real-world implementation rather than theory.