MarTech & Growth Stage
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Events generate some of the richest customer insights in the marketing mix, yet too often that data remains disconnected from the systems and strategies that drive meaningful engagement. As organizations invest more heavily in first-party data, AI, and personalized customer experiences, the opportunity is no longer just delivering great events. It's transforming event intelligence into measurable business outcomes.
Join leaders from Adobe and RainFocus for a conversation on how connected event and marketing technology ecosystems are changing the way organizations plan, activate, and measure experiences. We'll explore how event data can power more personalized customer journeys, improve marketing orchestration, strengthen sales alignment, and provide clearer attribution across the customer lifecycle.
Whether you're looking to modernize your event technology stack or maximize the value of your existing marketing investments, you'll leave with practical ideas for connecting event technology, customer data, and AI to create more personalized experiences and measurable business results.
Speakers
Marius Milcher is Vice President of Platform Strategy & AI at RainFocus, where he helps shape the future of intelligent event technology and connected customer experiences. With expertise spanning AI, customer data, enterprise software, and marketing technology, he works with global organizations to transform event intelligence into actionable business insights.
Rodney Hart is Vice President of Events at RainFocus, where he leads the company's global event strategy and helps organizations leverage event technology to create measurable business impact. With more than 15 years of experience in enterprise events and marketing technology, he is passionate about connecting event strategy with marketing, sales, and customer success.