From Data to Decisions: How Organisers Are Turning Event Insight into Revenue

Every event generates vast amounts of data, but few organisers consistently turn it into

decisions that grow revenue. In this session, three senior leaders from across the events

industry share how they are using attendee intelligence before, during and after their shows.

• Julie Adlington, Group Marketing Director at William Reed, will explain how post-show insight is

being used to target new audiences and demonstrate clear value to exhibitors and sponsors.

• Phil Mortimer, Event Director at PerformX Live, will show how navigation and lead capture data

are shaping floorplan design and proving exhibitor ROI.

• Tim Furse, Head of Data at Sift, will cover how richer attendee profiles are helping Sift own its community and power a VIP concierge experience.

Moderated by Matt Wilson, CRO at Sitka, this is a practical, organiser-led conversation rather

than a product pitch. Attendees will leave with real examples of what works, what doesn't, and

how to start getting more from the data they already have.