Organiser voice AI & Innovation Stage Panel Discussion
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For large organisations running events across multiple teams, regions and business units, event technology can quickly become fragmented. Different platforms, inconsistent processes, duplicated spend, scattered data and varying attendee experiences can all build up quietly until event delivery becomes harder than it needs to be.
But is centralisation always the answer?
In this session, Matt Allen, CEO of CrowdComms, with guests, will explore one of the biggest strategic questions facing enterprise event teams today: should event technology sit within a genuinely centralised events function, or does too much control risk slowing teams down?
The session will look honestly at both sides of the debate. Centralisation can bring stronger governance, clearer data, better buying power, brand consistency and more joined-up reporting. But it can also create challenges around flexibility, local market needs, stakeholder ownership and the ability to move quickly.
This is a practical conversation for anyone involved in event strategy, technology, operations, procurement or leadership inside a large organisation. Attendees will leave with a clearer understanding of when centralisation adds value, when it creates friction, and how to build an event tech model that supports both control and creativity.
Speaker
Matt Allen feels incredibly lucky to be heading up a fantastic team at CrowdComms. Since 2016, he has been driving the company towards global success, leveraging over 15 years of experience in the events industry. His background as an Education Consultant has been instrumental in navigating various Senior Management roles across different businesses and sectors.
Matt focuses on empowering people to take ownership and accountability for their work, providing them with the tools, infrastructure, and most importantly, the confidence to excel. Passionate about technology, he is always seeking innovative ways to enhance client experiences. Matt loves discussing all things events, and if you really want to spark a lively conversation with him, just ask about cricket.