MarTech & Growth Stage Solo Session
MarTech & Growth Stage sponsored by
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Everyone's telling you to build a personal brand. Almost nobody's building one the way they'd build a marketing strategy.
The advice is all tactics. Post every day, open with a hook, film yourself in the car. None of it tells you who you're for, or why anyone should remember you.
This session takes a few marketing fundamentals (positioning, the 95/5 rule, distinctive brand assets) and looks at how you can apply them to your own personal brand.
You'll leave knowing how to position yourself so people can place you in seconds, what to post on LinkedIn when most of your audience isn't ready to buy, and why chasing likes and comments is the wrong game. Memorable minutes and quality time with the right people beats 50 likes you can screenshot.
It's for anyone raising their profile to help the business they work for, or building something of their own. You'll walk out with the outline of your own personal brand strategy.
Speaker
Alex has led marketing for event businesses for over a decade, most recently as CMO at isla. Before that, Northstar Meetings Group, The Meetings Show, M&IT and Centaur Media, with an earlier stint at Comic Relief and Global Radio.
He kept seeing good marketers produce work that didn't add up to growth, because the strategy piece never got the same time as the execution. He started Tenve to help fix that. He supports marketers and leaders in event businesses with the strategy work that gets cut when things are too busy, through marketing audits, fractional CMO support, one-to-one coaching, and demand generation built around bookings and revenue rather than activity.