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Youssef Mouadine of MementoPhoto.AI joins Mia Masson to talk about what event photos are worth to sponsors and organisers once you stop treating them as a souvenir, and how you handle consent and privacy when faces are the search key. Along the way he shares what Paris 2024 and the Super Bowl taught him that applies to a B2B conference.
Speakers
Mia Masson is a content marketing and event tech consultant with deep roots in the events industry. She began her career in 2017 organizing events for a global NGO before joining event tech platform Swapcard in 2020, where she played a key role during its hypergrowth phase. Mia became Head of Content there, owning the global content strategy for marketing, virtual events and communities, and communications.
After a career break to start a family, Mia returned to the industry as a freelance consultant, bringing her event tech knowledge and marketing expertise plus fresh perspective to leading event brands. She’s since collaborated with Boldpush, DAHLIA+ Agency, Electric Cat, Boost.Express, Event Tech World & Event Tech Live.
Youssef Mouadine is the CEO and co-founder of MementoPhoto.AI, where he is building an AI agent that turns event photographers’ images into powerful assets that work for the event, driving personalization, engagement, and brand awareness.