More revenue, fewer hours: lessons from a decade of running events

Mia Masson is a content marketing and event tech consultant with deep roots in the events industry. She began her career in 2017 organizing events for a global NGO before joining event tech platform Swapcard in 2020, where she played a key role during its hypergrowth phase. Mia became Head of Content there, owning the global content strategy for marketing, virtual events and communities, and communications.

After a career break to start a family, Mia returned to the industry as a freelance consultant, bringing her event tech knowledge and marketing expertise plus fresh perspective to leading event brands. She’s since collaborated with Boldpush, DAHLIA+ Agency, Electric Cat, Boost.Express, Event Tech World & Event Tech Live.

Nabila Elassar is the founder of Evion, a superintelligent, end-to-end conference operations platform covering sponsor and speaker sourcing, ticket sales, vendor procurement, team coordination, and attendee networking and matchmaking.

She also founded Startup Universe, a community of 150K+ AI founders and investors, and the AI for Good Institute at Stanford, where she coached early-stage founders on startup innovation and product design. A 3X founder and Stanford and Harvard alumna, Nabila has built and led international conferences for over a decade, from the United Nations in New York and Geneva to AI summits at Stanford and across Silicon Valley. She previously spent four years at Microsoft HQ in product and enterprise sales. She built Evion from her experience running conferences, and her workshops share practical strategies for building bigger, more profitable events with less work.