Experiential & Engagement Stage Duo / Fireside Chat
Experiential & Engagement Stage sponsored by
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Getting 20,000+ people through the doors is the first test, and often the metric everyone remembers. But it isn’t necessarily the one that wins next year’s brief.
David Blair of Sleek Events and Alex Magowan of Jomablue challenge the idea that attendance and successful delivery are enough. Using a major tech summit at Excel as an anonymised case study, they’ll explore how the on-site experience evolved, what changed operationally, what didn’t work first time around, and how better engagement data helped reveal what was actually working. Crucially, they’ll look beyond event day itself: how do you know whether you created an experience people remember, and how can that insight inform the decisions, investment and conversations that follow? Expect practical questions to take back to clients, lessons from real-world delivery, and a look at how data can become the evidence that helps win the rebook.
Speakers
David Blair is Technology & Innovation Director at Sleek Events, where he leads the delivery of complex technical event environments across Sleek’s global brand experiences. With 20 years' industry experience, and formerly Head of Technical Production, David recently stepped into the newly created role, reflecting Sleek’s commitment to long-term innovation as demand grows for immersive, data-led and technologically enhanced experiences.
Combining hands-on technical production expertise with a forward-looking focus on innovation, David plays a key role in translating creative concepts into technically robust live productions, ensuring seamless integration across AV, staging, lighting and show control. He is also responsible for exploring emerging technologies and new production approaches, ensuring creative technology remains a competitive advantage for Sleek and keeps the business at the forefront of experiential innovation.
Known for his calm, solutions-led approach in high-pressure environments, David works closely with creative, production and client teams to deliver ambitious live experiences safely, efficiently and at scale.