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Moving one of the UK's most immersive festivals to NFC cashless was a big call. Toby Gwazdacz-Wollaston, Managing Director of Boomtown, and Tim Holmes of Kaboodle and Weezevent talk through why they made the switch, how the rollout went on site, what changed for festival goers, traders and the team, and what other organisers should think about before doing the same.
Speakers
Adam Parry is a founder, researcher, and content creator, and one of the leading voices in the events industry. With over two decades of experience building conferences, producing original research, and creating content across event tech, marketing tech, and media tech, he brings a unique perspective on where technology and human experience intersect.
A regular speaker, podcast host, and guest on industry shows, Adam is known for his optimistic outlook on the future of live experiences and his commitment to helping the industry move forward. Now based in Dubai, he brings a global perspective to his work — connecting ideas, people, and trends from across the world of events.
Tim Holmes is Chief Operating Office of Kaboodle, a white label ticketing business, supporting some of the UKs largest independent festivals and venues with ticketing, payment and access control solutions. Since 2025, Kaboodle have been part of the WeezEvent Group. Weezevent provides more than 500,000 event organisers with technology to manage every stage of their events, from ticketing and access control to cashless payments, accreditation and team management.
Toby Gwazdacz-Wollaston is Managing Director of Boomtown Festival, one of the UK’s most immersive large-scale events. He specialises in brand partnerships, audience experience and commercial strategy, working at the intersection of culture, creativity and long-term value creation.