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Adam Jones, CEO at FFAIR, the team behind the Event Tech Live exhibitor manual, sits down with Mia Masson to talk about the exhibitor experience in 2026 from both sides. They cover what the best organisers do before the doors even open, the habits (from both exhibitors and organisers) that cost exhibitors leads and money, and what FFAIR sees across the 300+ event teams using the platform.
Speakers
A passionate event tech entrepreneur and product designer who creates innovative technology solutions for seamless and successful event experiences.
Mia Masson is a content marketing and event tech consultant with deep roots in the events industry. She began her career in 2017 organizing events for a global NGO before joining event tech platform Swapcard in 2020, where she played a key role during its hypergrowth phase. Mia became Head of Content there, owning the global content strategy for marketing, virtual events and communities, and communications.
After a career break to start a family, Mia returned to the industry as a freelance consultant, bringing her event tech knowledge and marketing expertise plus fresh perspective to leading event brands. She’s since collaborated with Boldpush, DAHLIA+ Agency, Electric Cat, Boost.Express, Event Tech World & Event Tech Live.