Workshop
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Speaker
Lucy Postlethwaite is the founder of Practical AI, AI training and consultancy. She's spent 14+ years inside agency teams, so she knows how they operate and teaches from the inside, covering the fundamentals most teams never get access to, through to strategy, repeatable workflows, automations and agents.
Lucy is hands-on with the build tools too, working in Canva AI and Lovable for her own business and for event clients, and has hosted live hackathons putting that into practice with teams on the day.
She led an AI activation for senior CMOs at Salesforce's Dreamforce, worked on the Anthropic CEO Forum, was judge for the Event Tech Awards, AI Edition and runs her own online bootcamps and workshops for event industry professionals.
Her approach: AI sits inside the work, not on top of it.