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- Where AI is genuinely helping in registration right now, and where it's still more talk than use
- Check-in as the first impression of the event, and what organisers get wrong about it
- What organisers ask for in a platform compared with what they end up using
- What organisers need to stop doing before their next event
Speakers
20+ years B2B Events, EventTech & related SaaS experience.
Currently Director of Sales for leading event platform EventMobi, growing our presence and support for clients and events in the UK market.
Helping SaaS & event tech companies grow across all areas of commercial, client & partner management.
Mia Masson is a content marketing and event tech consultant with deep roots in the events industry. She began her career in 2017 organizing events for a global NGO before joining event tech platform Swapcard in 2020, where she played a key role during its hypergrowth phase. Mia became Head of Content there, owning the global content strategy for marketing, virtual events and communities, and communications.
After a career break to start a family, Mia returned to the industry as a freelance consultant, bringing her event tech knowledge and marketing expertise plus fresh perspective to leading event brands. She’s since collaborated with Boldpush, DAHLIA+ Agency, Electric Cat, Boost.Express, Event Tech World & Event Tech Live.