Organiser voice Experiential & Engagement Stage Solo Session
Experiential & Engagement Stage sponsored by PreMagic Register to attend Open in live agenda View full agenda
Event technology gets the spotlight, but the operational systems underneath decide whether it actually delivers. Too often, organisers invest in platforms, apps and integrations without the workflows, team structures or delivery processes needed to make any of it work at scale. The result is familiar: expensive tech, frustrated teams, and ROI that never quite lands.
In this session, Marie Oyinlola shares what she's learned running global conferences across New York, London, Dubai and Hong Kong, working with budgets ranging from a few hundred thousand to several million pounds. Marie started out as a sponsor, moved into organising almost by accident, and now spends her time helping high-growth conferences build the operational structures that let tech actually do its job.
Expect a candid, operator's-eye view of:
Why most event tech fails before it's even switched on, and the operational gaps behind it
How to design workflows that scale with the event rather than buckling under it
Connecting tech, teams and on-site delivery into one coherent system
Real stories from the floor: what worked, what broke, and what I'd do differently next time
If you're investing in event technology and wondering why the return isn't showing up, this one's for you.
Speaker
Marie Oyinlola, Founder, Churi Events Global. She is an event operations strategist working with high-growth conferences on the systems, structures and delivery models that make events scalable and profitable