EVA Alliance Panel - TBC

International executive with over 25 years of experience leading growth, transformation and innovation across brand experiences, experiential marketing, live events, tourism and culture.

I currently serve as General Manager Iberia at Jack Morton, leading the launch and growth of the business in Spain and Portugal, with responsibility for strategic development, market expansion and team building across the region.

Throughout my career, I have worked at the intersection of creativity and strategy, helping organizations design intentional experiences that shape culture, connect people and drive meaningful business impact.

I have led companies, advised leadership teams and collaborated with global brands, institutions and destinations in complex international environments.

I am particularly interested in the role of experiences as a driver of connection, learning and behavior change, and in how creativity, innovation and strategy can be combined to deliver sustainable, long-term growth.

I work with BKR International, a global association of independent accounting and business advisory firms. We help member firms create business opportunities, share knowledge and build lasting professional relationships across the world.

As Regional Director for EMEA, I support BKR member firms across Europe, the Middle East and Africa. My role spans member engagement, recruitment and collaboration, connecting firms across the region and helping create opportunities to share expertise, develop relationships and get more from their international association.

I have always worked in international environments, and that experience shapes how I approach my role. I speak French, have lived in several countries and, before joining BKR, worked with military, diplomatic and institutional partners on international events, coordination and cultural exchange. That experience gave me a strong appreciation of how relationships are built across different cultures and professional environments.

I welcome conversations with existing members, firms interested in BKR and organisations looking to connect with our international community.

Curating customer facing experiences that bring people together to exchange ideas, network and share knowledge.