Organiser voice Experiential & Engagement Stage Keynote Presentation
Experiential & Engagement Stage sponsored by PreMagic Register to attend Open in live agenda View full agenda
Event professionals spend months evaluating features, functionality, and innovation. Yet the success of any event technology ultimately depends on a much simpler question: will attendees actually use it?
Most event technology failures are not technology failures. They are adoption failures. From event apps and networking platforms to AI-powered tools and engagement features, technology is often selected based on what it can do rather than whether people will choose to use it. The result is familiar: low adoption rates, underused investments, and disappointing outcomes.
Many event professionals focus on engagement metrics, yet engagement can only occur after adoption. Attendees cannot engage with technology they never choose to use.
Drawing on principles from neuropsychology, behavioural science, and event design, this session explores the factors that influence technology adoption before, during, and after an event. Attendees will discover how cognitive load, motivation, trust, perceived value, and user experience shape behaviour, and learn practical strategies for selecting, implementing, and communicating technology in ways that increase adoption, encourage participation, and improve event outcomes.
Speaker
Lisa Schulteis is an international speaker, event strategist, and founder of ElectraLime Marketing. With a background in neuropsychology and extensive experience designing live, virtual, and hybrid events, she brings a unique perspective to the intersection of human behaviour, technology, and event design.
Lisa helps organisations apply principles of attention, memory, decision-making, and behavioural science to create more engaging and effective event experiences. She has worked with Fortune 500 companies, associations, and global organisations to integrate event strategy, audience experience, and technology in ways that strengthen connection, improve learning, and drive measurable outcomes.
A recognised thought leader in neuroscience-driven event design, Lisa is the recipient of the 2025 Smart Speaker Award and the 2025 Smart Women in Meetings Award from Smart Meetings.