Organiser voice Experiential & Engagement Stage Solo Session
Experiential & Engagement Stage sponsored by PreMagic Register to attend Open in live agenda View full agenda
Most B2B events are designed to drive registrations and attendance. The most successful communities are designed to create identity, recognition, belonging, and advocacy.
Using examples from FIFA Collect, EVEN, Moongate, and UpTop, this session explores four emerging engagement models that are reshaping how organizations build relationships with their audiences. While these platforms sit at the leading edge of audience engagement, the principles behind them are broadly applicable to business events today.
We'll examine how recognition creates status, identity builds loyalty, belonging strengthens community, and how advocacy turns participants into champions. More importantly, we'll explore practical ways event organizers can apply these concepts.
This is not a demo of emerging tech. It's a session about the future of audience engagement. Attendees will leave with new ways to think about loyalty, participation, and community building.
Speaker
Shelby Crisan is the Founder of KNŌ Events and Sr. Director of Event Strategy & Operations at Ava Labs, where she built and leads the global events program at the forefront of emerging technology.
Shelby has spent 15 years inside the reality of what it actually takes to make events work, producing events for Gartner, IBM, and George P. Johnson. She is not speaking from the sidelines. Shelby is still planning, still managing, and still in the thick of it which means everything she shares comes from real, current experience.