Main Stage Panel Discussion
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Every brand wants the room to feel something. Fewer can tell you what happened next. Three agency leaders on where technology genuinely earns its place in audience and fan engagement, what they actually measure, and what they have stopped bothering with.
Speakers
In her 25 years of telling brand stories, Claudia has delivered award-winning work for global brands such as Hitachi, Amazon, PwC, PepsiCo, and Audi, across Technology, Professional Services, FMCG, Healthcare, and Automotive sectors. As Managing Director of INVNT EMEA, she has built and leads high-performing teams that create bold, results-driven campaigns fuelling the agency's explosive growth since 2020. Beyond her work, Claudia is passionate about mentoring the next generation, serving as a Board Member at Brixton Finishing School and mentoring with Elevate, an industry mentoring programme.
Ian Cummings is an accomplished CEO with over three decades of experience in the services sector, with the last 14 years spent within the Events Industry. His recent focus has been on conferences, events and the high-end incentive market. Formerly the global head of a major TMC Meetings & Events division, Ian took over as CEO at Nteractive in Sept 2024. He has successfully led business transformation and growth strategies across a wide range of service industry businesses. Ian's leadership focuses on developing successful teams, creating a positive business culture, and driving operational efficiency to ultimately deliver both growth and profits. He is recognised for his strategic vision and commitment to service excellence, earning him acclaim as a thought leader throughout the meetings and events community. He has spoken and been a panellist at numerous conferences across the globe including IBTM, Cvent Connect, ITB Asia, Micebook and InVoyage.
Rob joined TRO in 2019, having spent the previous 13 years planning and delivering global activations in sport. A graduate of IMG's revered golf division, in addition to launching new events, he has steered collaborative brand partnerships, working closely with leading sports rights holders including the R&A, Formula E, the DP World Tour and UEFA. Rob has extensive experience activating partnerships and event programmes for enterprise level brands including UPS, Canon, and SAP. At TRO, Rob is responsible for integrating the agency's experiential expertise within the wider marketing disciplines that sit across Omnicom's network, working with brands like BMW, PepsiCo, and Just Eat Takeaway. An active sports fan, Rob is currently undertaking a master's in leadership through the lens of sports and humanities at Loughborough University.