AI & Innovation Stage Solo Session
AI & Innovation Stage sponsored by
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Over three decades of bootstrapped growth, Zoho has taken a long-term approach to
building products, communities, and customer relationships. Our brand story has
followed that exact trajectory—organic, steady, and powered by customer goodwill.
At the center of that journey is our events program. What started around 2008 as a
handful of intimate gatherings has expanded into hundreds of events annually across
40+ countries.
In this session, we’ll take you behind the scenes of that evolution—from early local
meetups to a global strategic growth engine. We'll candidly share the challenges,
failures, operational lessons, and core strategies that worked across different markets
and formats. Finally, we’ll cover how scaling this complex global operation pushed us
past standard process limits, ultimately leading us to build the event platform we
needed ourselves.
Speaker
Murali K is the Head of Customer Success at Zoho Backstage, bringing nearly two
decades of domain experience to helping UK and European organizers scale their event
tech.
With deep expertise across varied event formats, Murali helps organizations
define the right processes, select the right tech, and build event operations from the
ground up.
Outside of work, he is a passionate sportsperson and an avid foodie.